Privacy Policy

1. Who We Are

This privacy policy applies to the website mis-fit.io and all related services operated by Pure Purpose, LLC (doing business as "MIS-Fit"). When we say "we," "us," or "our," we mean Pure Purpose, LLC.

2. Information We Collect

Information you provide directly

We collect personal information that you voluntarily provide when you interact with us, including when you:

• Complete the Smart Systems Fit Check™ self-assessment
• Book a Fit Call or strategy session through our scheduling system
• Apply for the Confidence Diagnostic™ or other engagements
• Contact us via email, phone, or through our website forms
• Participate in surveys, events, or speaking engagements

This information may include your name, email address, phone number, company name, job title, and any details you choose to share about your business and systems environment.

Information collected automatically

When you visit our website, our hosting provider (Netlify) may automatically collect standard server log information, including your IP address, browser type, referring page, and the date and time of your visit. This is standard web server functionality and is used for site security and performance monitoring.

We do not currently use third-party analytics tools, tracking pixels, or advertising cookies on this site.

3. How We Use Your Information

We use your personal information for the following purposes:

• To deliver our services — responding to inquiries, scheduling calls, delivering assessments and advisory engagements
• To communicate with you — following up on conversations, sending engagement-related documents, and responding to your questions
• To improve our services — understanding how businesses interact with our assessments and offerings so we can serve you better
• To comply with legal obligations — maintaining records as required by applicable law

We do not use your personal information for automated decision-making or profiling.

4. How We Share Your Information

We do not sell your personal information. We have not sold any personal information in the preceding twelve (12) months, and we will not sell personal information belonging to website visitors, users, or clients in the future.

We may share your information with:

• Service providers — trusted third parties who help us operate our business (e.g., email hosting, scheduling tools, form processing). Each service provider processes information on our behalf under written agreement.
• Legal requirements — if required by law, court order, or governmental regulation
• Business transfers — in connection with a merger, acquisition, or sale of assets, with notice to you

5. Cookies and Tracking

Our website uses only essential cookies necessary for basic site functionality (such as those set by our hosting provider, Netlify). We do not use advertising cookies, social media tracking pixels, or third-party analytics tools.

If we add analytics or tracking tools in the future, we will update this policy and provide appropriate notice and consent mechanisms.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to know

You have the right to know whether we collect your personal information, what categories we collect, the purposes for collection, and whether we share it with third parties.

Right to access

You can request a copy of the personal information we hold about you.

Right to deletion

You can request that we delete your personal information. We will honor your request subject to certain exceptions provided by law (such as legal compliance obligations).

Right to correction

You can request correction of inaccurate personal information, or ask us to restrict processing of your data.

Right to non-discrimination

We will not discriminate against you for exercising any of your privacy rights.

Authorized agents

You may designate an authorized agent to exercise your rights on your behalf. We may require proof that the agent has been validly authorized to act on your behalf.

How to exercise your rights

To exercise any of these rights, contact us at support@mis-fit.io. We will verify your identity before processing your request, using information you have previously provided to us. We will respond to verifiable requests within 45 days.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. When your information is no longer needed, we will securely delete or anonymize it.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are designed for businesses and business professionals. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page. If we make material changes, we may notify you by prominently posting a notice on our website. We encourage you to review this policy periodically.

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the rights described in Section 6 above. Additionally:

• You may request to opt out of the sale of personal information to third parties. As stated above, we do not sell personal information.
• You may request to know the categories and specific pieces of personal information we have collected about you.
• Upon receiving an opt-out request, we will act upon it as soon as feasible, but no later than fifteen (15) days from the date of submission.

12. Contact Us

If you have questions, comments, or complaints about this privacy policy or our data practices, please contact us: